A mobile application, commonly known as an app is mobile application software that is crafted to run on tablet computers or smartphones. These applications are designed to offer similar services that are available on PCs. Mobile applications are usually compact and have limited functions and features. The popularity of mobile applications increased due to Apple Inc. and the App Store. The Apple App Store offers applications for iPad, iPhone, and iPad Touch. Mobile applications are also referred to as an online app, web app, smartphone app, or iPhone app. There are various types of apps available in the market:
These apps usually focus on improving the productivity of business firms by automating tasks like tracking work progress, booking hotels, sending emails, and much more.
Lifestyle and Entertainment Apps:
Becoming popular day by day, these apps are included in our daily personal lifestyle and socialization. Communicating on social media, dating, and sharing videos are some of the services that are offered by these types of applications. The most common examples are Facebook, Netflix, and TikTok.
These apps are the most popular in the market. They hold 3/4th of total consumer spending and 1/3rd of total app downloads.
The Growth of the Mobile App industry
2020 was the 13th anniversary of the first iPhone, this shows that the mobile industry is expanding at a rapid pace. Over the years, around 19 iPhones have launched in the market including the S and plus models, as well as the latest iPhone 12 series. This is a single manufacturer!
Along with this, the mobile app industry has also grown exponentially over the year. This is due to an increase in mobile phone users all over the world. The mobile industry is rapidly changing the face of all other industries. Nowadays, mobiles have become an important part of life, making mobile applications an integral aspect of our daily lives.
The mobile app industry is growing at a rapid pace and will grow continuously. When it comes to mobile apps, there is no possible end to the development of mobile applications.
As per the reports, Google Play Store is the biggest app market with a count of 3.04 million total apps available. The second-largest app store is the iOS app market that has almost 1.96 million available apps for users.
Importance of Mobile Application for Business
Customer loyalty is one of the most important reasons to be considered that the mobile app offers for your business. Through mobile applications, users can directly interact with the business and vice versa. Moreover, ads and promotions through mobile apps have a greater impact as compared to email marketing and social media ads.
People spend most of their time with their mobile phones, exploring various applications. They also use mobile apps to purchase products and services. So mobile apps are considered to be the best platforms for marketing.
If a comparison is made, less than 40% of people who do not run or a business use laptop, that too for browsing social media, watch TV, or play some games. Be it a business owner, a housewife, student, freelancer, or any other, more than 85% of people spend most of their time on mobile phones daily. Here are 5 reasons, why your business needs mobile application software.
- Customer Loyalty
Having a loyal customer base is the most critical factor for businesses. If you have potential customers, it is much better than new customers. Through mobile apps, your services and products can be delivered to your customers within a small time limit. You can promote your most highlighted services through your mobile application. Mobile applications make it effective and easy for your customers to avail of your services. There are so many ways for business owners to improve their relationships with customers.
A loyalty program is considered one of the best ways to win real loyalty from customers by developing communication and interaction with your customers. Offering earn rewards through the application will make your customers use the app more often. Motivate your customers to earn rewards through your mobile application.
You can update your customers about new offers and discounts through Push Notifications. Push Notifications are considered the most engaging tool for communicating with customers through real-time messaging.
- Know Your Customers
Having a mobile application for your business helps you in creating a report for future analysis. You can check which of your products are in most demand and which are not even purchased by the user. Moreover, you can also see how much time an average user is spending on your app. Even you can see which functions are most used and which are least popular?
- Increase Growth
Mobile applications are beneficial as well as important for your business as they can increase the presence of your brand in the market. By giving discounts, offers, bonus points to your customers, you can encourage your potential customers to purchase your business. All the queries and problems that your customers are facing can be managed easily through the app. If your market presence is increasing with your customers, then your profit will also grow.
Getting a place for your mobile app in a rare marketplace is important. You need to optimize your app by promoting it in the market to improve your business’s market value and presence. This will help your application to have a higher-order rank in the app store. There are some most common ways that you can follow to optimize your app in the app store.
The very first thing that a user will in your app is App Title. So it is the most important factor for you to have a title for your app.
The Screenshots and Icons describe the meaning of your application and what your app is all about.
You must have a list of targeted keywords for the marketing of your business.
Make a clear description of the features that your app offers.
Regularly check customer reviews to improve the functionality of your app according to customer needs.
- Future Preparation
Approximately 180 billion mobile applications are downloaded every year. Currently, mobile application development is the most innovative sector that is growing at a rapid pace. By dominating the whole market, Google has become the key player for mobile applications. Some of the most popular applications according to their category are:
Google Apps– Gmail, Maps, Search
Social Media– YouTube, TikTok, Facebook, and Instagram
Gaming– Temple Run, Angry Birds, PUBGM, Free Fire
Market giants like Amazon, Bank of America, and Walmart are using the mobile application for branding their services and products. Through mobile applications, they are increasing user engagement and sales for their businesses. Mobile applications are considered the most effective strategy for small and midsize businesses to improve their market presence. With the daily advancement that technology is bringing, mobile applications are becoming handier and optimized for use. Investing in mobile applications will help you to be prepared for future technologies and enhancements that will be integrated into your application.